English sporting icon and former Emporio Armani underwear model David Beckham is designing his own briefs in partnership with Swedish cheap and chic fashion retailer H&M.
The collection, will be available both online and in 1,800 H&M stores worldwide as of February 2 and is the first step in a planned long-term co-operation between H&M and the LA Galaxy midfielder.
The company said the garments include briefs, boxers, vests, T-shirts, pyjamas and long johns, focusing on fit, comfort and style.
Through the collaboration, Beckham, 36, joins a string of celebrities, including Madonna and Kylie Minogue, who have sprinkled their star dust on special H&M clothing lines.
See more images after the jump and let me know what you think of this collaboration or the man himself !