The German version of men’s magazine GQ launched this amazing campaign against homophobia this month. An upcoming edition features a photo essay of straight male, German celebs kissing.
#Mundpropaganda campaign was made in the hope of clearly stating the magazine’s stance against intolerance and discrimination of homosexuality. Editors had 13 German celebrities to kiss in front of the lens (for our pleasure)
Rappers Moses Pelham and Thomas D got involved, as well as Olympic beach volleyball champion Julius Brink. The result was fantastic and the photos are very tender. This campaign intended to stand also in solidarity with what currently makes the headlines in Russia.
“The intolerance that homosexuals are still fighting against is shocking,” said Editor-in-Chief José Redondo-Vega. “With #Mundpropaganda we wanted to give a clear sign in favour of a free society.”
I think you will agree that this is a fantastic idea right? GQ readers are mainly straight men, so it is amazing that they will all get to see that cover. I wish GQ USA would do the same!
Check out the “making of” after the jump, you’ll see that some guys really went for the big kiss:)